Taboola study finds advertisers missing new audiences
· 2h ago · Originally reported by CFOtech Asia
Taboola study finds advertisers missing new audiences
This is the outlet’s own summary while our desk writes an explainer. Read the full story at CFOtech Asia.
Read the original at CFOtech Asia
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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