SuiteDSP Enhances CTV and Video Buying With Unified Cross-Channel Measurement Tools
· 57m ago · Originally reported by ExchangeWire
SuiteDSP has expanded its platform to offer improved Connected TV (CTV) and programmatic video buying, enabling advertisers and agencies to manage and measure video campaigns across multiple channels more seamlessly. The update aims to streamline campaign activation, optimization, and measurement for cross-screen video advertising.
Why it matters
Unified measurement across CTV and other video channels helps advertisers understand campaign performance more accurately and efficiently allocate budgets. This is important as video consumption spreads across different devices and platforms.
Explain it like I’m new here
It's like having one remote control to track and manage all your favorite shows, no matter which TV or device you watch them on.
Read the original at ExchangeWire
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Go deeper
Related stories
Samsung Ads and Kantar Report Shows CTV Increases Brand Consideration by 10.1%
A study conducted by Samsung Ads and Kantar found that connected TV (CTV) advertising led to a 10.1% increase in brand consideration. The research highlights the effectiveness of CTV as a channel for advertisers aiming to boost consumer…
PPINGG Reaches 1,000 Paying Customers and $1 Million Monthly CTV Ad Spend
PPINGG has announced it now has over 1,000 paying customers, with monthly connected TV (CTV) advertising spend on its platform surpassing $1 million. This milestone highlights the company's growth in the CTV advertising sector.
Zixi and TAG Expand Partnership to Enhance Security for Live Ad Insertion
Zixi and TAG are deepening their collaboration by integrating TAG's Content Matching solution with the Zixi Platform. This integration allows the restoration of SCTE markers, which are essential for accurate live ad insertion in video…
CTV Advertising Linked to 10.1% Increase in Brand Consideration
Connected TV (CTV) advertising is reported to boost brand consideration by 10.1%, indicating its effectiveness beyond just raising awareness. As brands seek more measurable outcomes, CTV is becoming a preferred channel for driving deeper…
Advertisers Seek Better Tools to Target Audiences in Live Sports Streaming on CTV
As live sports streaming attracts large, engaged audiences, advertisers are increasingly shifting budgets toward connected TV (CTV) and live sports platforms. However, reaching these viewers effectively remains a challenge, prompting a…
Starling Launches CTV SSP Focused on Providing Show-Level Data for Marketers
Starling, a new connected TV supply-side platform, has entered the market with a focus on delivering show-level data to advertisers. The company aims to address a common challenge in CTV advertising by offering more granular insights into…