Starling Launches Show-Level Ad Marketplaces for Streaming TV Advertisers
· 1h ago · Originally reported by Trend Hunter
Starling has introduced ad marketplaces that allow advertisers to purchase streaming TV ads at the individual show level. This approach aims to provide more context and targeting precision for brands looking to reach specific audiences within streaming content.
Why it matters
This development matters because it gives advertisers greater control and insight into where their ads appear, potentially improving campaign effectiveness and transparency in the fast-growing streaming TV space.
Explain it like I’m new here
It's like picking exactly which TV shows your commercials play in, instead of just picking a whole channel.
Read the original at Trend Hunter
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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