Connected TV Audience in Italy Reaches 35.4 Million, Research Finds
· 4h ago · Originally reported by Advanced Television
New research indicates that connected TV (CTV) now reaches 35.4 million people in Italy. This milestone highlights the growing adoption of internet-enabled television platforms among Italian viewers.
Why it matters
The expansion of CTV audiences is important for advertisers and publishers, as it signals a shift in how people consume video content and opens new opportunities for targeted advertising.
Explain it like I’m new here
It's like more and more people in Italy are switching from regular TV to smart TVs that use the internet, giving advertisers new ways to show ads.
Read the original at Advanced Television
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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