CTV Ad Buyers Struggle With Limited Access to Content Information
· 2h ago · Originally reported by TVTechnology
A new report highlights that connected TV (CTV) ad buyers are facing significant challenges due to a lack of detailed information about the content where their ads appear. This scarcity of data makes it difficult for advertisers to make informed decisions and ensure brand safety.
Why it matters
Understanding where ads are placed is crucial for advertisers to protect their brand and target the right audiences. The lack of transparency in CTV content data can lead to inefficiencies and potential risks.
Explain it like I’m new here
It's like buying a ticket to a mystery movie—you don't know what you're getting until it's too late.
Read the original at TVTechnology
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Brand safety
Brand safety is the practice of keeping ads away from content that is harmful or universally unacceptable, such as terrorism, child abuse, hate speech or illegal activity, to protect an advertiser's reputation.
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