Razorpay to Power Brand Advertising on ChatGPT in India Through OpenAI Partnership
· 2h ago · Originally reported by Entrackr
Indian payments and fintech company Razorpay has partnered with OpenAI to enable brands to run advertisements on ChatGPT in India. The deal positions Razorpay as the local advertising infrastructure provider for OpenAI's AI chatbot platform in one of the world's largest internet markets.
Why it matters
This marks an early move to turn ChatGPT into an ad-supported platform in a major market, potentially opening a new advertising channel for brands competing for attention beyond search and social media.
Explain it like I’m new here
It's like a shopping mall hiring a local company to set up all the billboards and kiosks inside a brand-new, wildly popular attraction that everyone's visiting.
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