Razorpay Collaborates With OpenAI to Launch ChatGPT Ads for Indian Advertisers
· 2h ago · Originally reported by Livemint
Razorpay has announced a partnership with OpenAI to introduce ChatGPT-powered advertising solutions for brands in India. This collaboration aims to help advertisers leverage AI-driven conversational ads to engage customers more effectively.
Why it matters
This move signals the growing integration of artificial intelligence in digital advertising, offering brands new ways to interact with consumers and potentially improve campaign performance.
Explain it like I’m new here
It's like using a super-smart robot to help companies talk to customers in a fun, helpful way when they see ads.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ads in AI assistants and AI search
Ads in AI assistants and AI search are paid placements that appear within or beside AI-generated answers, such as in Google's AI Overviews or ChatGPT, often matched to the conversation's context.
Go deeper
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