Razorpay and OpenAI Partner to Enable Brand Advertising on ChatGPT
· 1h ago · Originally reported by NewsBytes
Razorpay and OpenAI have formed a partnership aimed at helping brands launch advertisements within the ChatGPT platform. This collaboration is expected to streamline the process for brands to reach users through conversational AI.
Why it matters
This partnership signals a new way for brands to advertise using AI-driven chat interfaces, potentially changing how digital ads are delivered and experienced.
Explain it like I’m new here
It's like putting ads inside a smart robot chat, so brands can talk to people while they chat online.
Read the original at NewsBytes
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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