PwC Predicts Significant OTT Expansion in Africa Amid Revenue Challenges
· 4h ago · Originally reported by Broadcast Media Africa
PwC has released a forecast indicating robust growth for over-the-top (OTT) streaming services across Africa. Despite the increase in subscribers, the report notes that generating high revenue per user remains a persistent challenge for platforms in the region.
Why it matters
Understanding OTT growth and its revenue hurdles is crucial for advertisers and platforms planning digital video strategies in emerging markets like Africa.
Explain it like I’m new here
It's like lots of people are signing up for new TV apps, but each person isn't paying much, so the companies aren't making as much money as they'd like.
Read the original at Broadcast Media Africa
Terms in this story
Guidance (forecast)
Guidance is a public company's own forecast of its future results, such as next quarter's revenue or full-year adjusted EBITDA, usually given as a range alongside an earnings report.
OTT (over-the-top)
OTT (over-the-top) means video and audio content delivered over the internet directly to viewers, bypassing cable, satellite or broadcast distribution, and watchable on any device.
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