PubMatic Selected as Advertising Partner for Live TV on PlayStation 5
· 1h ago · Originally reported by Advanced Television
PubMatic has been appointed as the ad partner for Live TV services on the PlayStation 5 platform. This partnership will enable programmatic advertising opportunities within the Live TV environment on the gaming console.
Why it matters
This move highlights the growing convergence of gaming and connected TV advertising, offering brands new ways to reach audiences on popular entertainment platforms.
Explain it like I’m new here
It's like putting smart, targeted commercials into your favorite TV shows you watch through your game console.
Read the original at Advanced Television
Terms in this story
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Go deeper
Related stories
Sony Pictures Entertainment Selects PubMatic as Preferred Programmatic Ad Partner
Sony Pictures Entertainment has chosen PubMatic to serve as its preferred partner for programmatic advertising. This partnership will likely streamline Sony's digital ad operations and enhance its ability to monetize content through…
PubMatic's Bill McLaughlin Says Agentic AI Is Redirecting Where Ad Dollars Flow
PubMatic's Bill McLaughlin argues that agentic AI marks a shift from the years advertisers spent layering more buying tools on top of each other. Instead of giving media buyers another dashboard to operate, autonomous systems can help…
PubMatic Shares Rise on AgenticOS Expansion Across Asia Pacific
PubMatic's stock climbed after the company announced the rollout of its AgenticOS AI-powered campaign platform to additional markets across the Asia Pacific region. Details on specific countries or the scope of the expansion were not…
The Media Shop and PubMatic Launch Southeast Asia’s First Agentic Luxury Ad Campaign
The Media Shop, a Singapore-based media agency, partnered with PubMatic to execute Southeast Asia’s first agentic advertising campaign for a luxury brand. This marks a regional milestone in the use of AI-driven ad tech for high-end digital…
PubMatic CEO Discusses AI Agents and the Future of Programmatic Advertising
PubMatic CEO Rajeev Goel explores how artificial intelligence could reduce complexity in ad tech. He suggests that AI agents may soon replace humans in key decision-making roles within programmatic advertising.
PubMatic Shares Rise 6.3% Amid Investor Optimism
PubMatic, a supply-side platform in digital advertising, saw its stock price increase by 6.3%. The movement reflects renewed investor confidence, though no specific news or events were cited as the cause.