Proposed CTV and FAST Council Recruiting Founding Members to Set Industry Standards
· 3h ago · Originally reported by Storyboard18
A proposed council focused on connected TV (CTV) and free ad-supported streaming TV (FAST) is seeking founding members. The group aims to bring industry participants together to help shape shared standards for the fast-growing streaming advertising space.
Why it matters
CTV and FAST are expanding quickly but still lack common rules on things like measurement and ad delivery, so a standards body could make the ecosystem easier and safer to buy into.
Explain it like I’m new here
It's like a group of neighborhood shops agreeing on shared rules for how to run the new market, so everyone plays fair and customers know what to expect.
Read the original at Storyboard18
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
FAST (free ad-supported streaming TV)
FAST (free ad-supported streaming TV) channels are free, linear-style streaming channels with scheduled programming and ad breaks, delivered over the internet to smart TVs and apps.
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