Programmatic is dumbing down creative, and AI alone will not fix it: Rob Leach
· 7d ago · Originally reported by PitchOnnet
Programmatic is dumbing down creative, and AI alone will not fix it: Rob Leach
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PitchOnnet.
Read the original at PitchOnnet
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
Go deeper
Related stories
Meta deploys AI tools to detect child abuse ads, says it actioned 5.3 million content items in India
Meta says it now uses AI to detect seemingly harmless ads that secretly direct users to illegal material off-platform. The post Meta deploys AI tools to detect child abuse ads, says it actioned 5.3 million content items in India appeared…
As agencies push agentic media future, execs work to ward off client rogue fears
Agentic media tools dominate agency pitch decks; just don't mention the Hugging Face Incident.
OpenAI would like to remind marketers that its ads are for the good of humanity
Sponsored by humanity: OpenAI makes its high-minded case for ChatGPT ads.
Media Briefing: As AI search shifts referrals, publishers revisit registration walls
As referral traffic declines, publishers are rethinking registration walls as a way to turn anonymous visitors into valuable known users.
Marketers and agencies urged to get to grips with agentic buying
Agentic buying — AI agents handling media purchasing decisions — is emerging as the next shift in how advertising is bought, and marketers and agency teams are being pushed to build a working understanding of it. The message: autonomous…