Profiling Defined as Core to Rules on Targeted Advertising
· 1h ago · Originally reported by PPC Land
Profiling involves using automated systems to process personal data in order to assess or predict individuals' characteristics, interests, or behaviors. This practice is central to the legal frameworks governing targeted advertising.
Why it matters
Understanding profiling is crucial because it underpins how digital ads are personalized and regulated, impacting privacy rights and compliance for advertisers and platforms.
Explain it like I’m new here
Profiling is like a store guessing what you want to buy based on what you’ve looked at before, but with your online data.
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