Contextual Integrity Theory Applied to AI and Ad Targeting
· 2h ago · Originally reported by PPC Land
Helen Nissenbaum's contextual integrity theory, which defines privacy as information sharing according to contextual norms, is now being used to evaluate AI agents and advertising targeting practices.
Why it matters
Understanding and applying contextual integrity helps ensure that digital advertising and AI respect user privacy by aligning data use with social expectations.
Explain it like I’m new here
It's like only sharing secrets with friends who are supposed to know, not telling everyone at school.
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