Pathmatics Offers Digital Ad Intelligence on Social, Video, and CTV Campaigns
· 1h ago · Originally reported by PPC Land
Pathmatics, a platform from Sensor Tower, provides estimates of competitors' ad spend, impressions, and creative assets across social media, video, and connected TV channels. The tool is designed to give brands and marketers insights into digital advertising strategies used by rivals.
Why it matters
Understanding where and how competitors advertise helps brands make smarter decisions about their own digital ad investments and creative strategies.
Explain it like I’m new here
It's like being able to peek at your classmates' homework to see how much time they spent and what pictures they used.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Impression
An impression is one instance of an ad being served and counted as displayed to a user; it is the basic unit that most online advertising is bought and sold by.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
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