Panda Retail Teams Up With Spike and GoWit to Expand Retail Media in Saudi Arabia
· 3h ago · Originally reported by Campaign Middle East
Panda Retail has formed a partnership with Spike and GoWit to enhance its retail media capabilities in Saudi Arabia. This collaboration aims to help brands reach shoppers more effectively through digital advertising within Panda's retail ecosystem.
Why it matters
Retail media is a fast-growing segment where retailers use their own digital platforms to sell ad space, giving brands direct access to shoppers. This move reflects the increasing importance of retail media networks in the Middle East.
Explain it like I’m new here
It's like a supermarket letting brands put up digital posters right where people shop online, making ads more useful for shoppers and brands.
Read the original at Campaign Middle East
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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