OpenAI Enhances ChatGPT Ads With New Formats and Measurement Tools
· 2h ago · Originally reported by Digiday
OpenAI is introducing a new ad format for ChatGPT, along with improved measurement capabilities and brand suitability testing. These updates are aimed at making ChatGPT ads more appealing to advertisers seeking greater transparency and control.
Why it matters
Advertisers want to ensure their ads are effective and appear in appropriate contexts. By improving measurement and brand safety, OpenAI is positioning ChatGPT as a more credible platform for digital advertising.
Explain it like I’m new here
It's like adding better scoreboards and safety checks to a new kind of billboard so more businesses want to use it.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Brand suitability
Brand suitability is choosing which content is appropriate for a specific brand's ads, based on its own values and risk tolerance, above the universal floor set by brand safety.
Go deeper
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