OpenAI Adds Visual Ad Format to ChatGPT and Expands Measurement
· 3d ago · Originally reported by MediaPost
OpenAI has rolled out a new visual ad format for ChatGPT and enhanced the measurement capabilities available to advertisers on the platform. The update represents a further step in OpenAI's buildout of its advertising offering, making placements in the chatbot both richer in presentation and easier to evaluate.
Why it matters
ChatGPT is emerging as a significant new advertising surface, and stronger measurement makes it easier for brands to justify spending there. It also shows AI chatbots maturing into a real channel alongside search and social.
Explain it like I’m new here
It's like the ads inside a chat app finally getting pictures and a report card, so businesses can see whether their money actually worked.
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