On Device Introduces Brand Lift Data API for Direct Access to Brand Outcome Metrics
· 2h ago · Originally reported by ExchangeWire
On Device has launched a Brand Lift Data API, allowing clients to access transparent data linking ad exposure to brand outcomes. This new tool aims to improve how advertisers measure the effectiveness of their campaigns.
Why it matters
Accurate brand lift measurement helps advertisers understand if their ads are actually changing how people feel about their brand, making ad spend more accountable.
Explain it like I’m new here
It's like getting a report card that shows if your TV commercial really made people like your brand more.
Read the original at ExchangeWire
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Go deeper
Related stories
TikTok Expands Ads Measurement Partner Program to Claude, Perplexity and Others
TikTok has extended its Ads Measurement Certification Program (MCP) to include new partners such as Claude, Perplexity, and six additional companies. This move aims to broaden the ecosystem of third-party measurement providers that can…
Google Search Console Adds Multi-Country View for Site Owners
Google Search Console is introducing a feature that allows website owners to view data from multiple countries as a single total. Previously, users could only compare data from up to two countries at a time. Details on when this feature…
Warner Bros. Discovery Report Evaluates Five Major Video Measurement Vendors
Warner Bros. Discovery released a white paper examining the underlying data and methodologies used across the video measurement landscape. The study evaluates five prominent providers: VideoAmp, iSpot, Comscore, Innovid, and Samba TV.
IAS and DoubleVerify to Provide Independent Measurement for ChatGPT Ads
Integral Ad Science (IAS) and DoubleVerify are partnering to offer independent measurement solutions for ads served on ChatGPT. This move aims to ensure advertisers can verify the quality and effectiveness of their campaigns within the…
IAS to Bring Independent Brand Safety Measurement to ChatGPT Ads
Integral Ad Science (IAS) is expanding its third-party brand safety and verification capabilities to ChatGPT Ads, OpenAI's advertising platform. No further details were available in the excerpt.
IAS and DoubleVerify Roll Out Ad Measurement and Brand Safety Tools Inside ChatGPT
Integral Ad Science and DoubleVerify have each launched measurement and brand suitability solutions designed for ads running within OpenAI's ChatGPT platform. The integrations bring the two largest independent verification vendors into…