Godrej Consumer Product Discusses Programmatic Advertising Amid Privacy Changes
· 6d ago · Originally reported by Exchange4Media
Nithya Ravi from Godrej Consumer Product shared insights on how programmatic advertising is adapting to increased privacy regulations. The discussion focused on strategies for reaching audiences while respecting user privacy in digital campaigns.
Why it matters
As privacy rules tighten, brands and advertisers must find new ways to target consumers without relying on personal data. Understanding these shifts is crucial for effective and compliant digital advertising.
Explain it like I’m new here
It's like trying to send the right birthday card to someone without knowing their favorite color—advertisers have to get creative while following new privacy rules.
Read the original at Exchange4Media
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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