Nigeria and Kenya Drive African Streaming Growth Amid Monetisation Challenges
· 3h ago · Originally reported by Broadcast Media Africa
Nigeria and Kenya are emerging as leaders in the growth of streaming services across Africa, according to recent findings by PwC. Despite this expansion, the ability to effectively monetise these audiences remains a significant hurdle for platforms operating in the region.
Why it matters
Understanding where streaming is growing helps advertisers and platforms plan investments, but ongoing monetisation challenges highlight the need for better ad tech solutions and business models in these markets.
Explain it like I’m new here
It's like having lots of people come to your lemonade stand, but not many are buying drinks yet.
Read the original at Broadcast Media Africa
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