Comcast Study Finds Multiscreen TV Ad Campaigns Boost Incremental ROAS
· 2h ago · Originally reported by TV Technology
Comcast Advertising reports that running TV ad campaigns across multiple screens leads to a doubling of incremental return on ad spend and increased website visits. The findings highlight the effectiveness of multiscreen strategies for advertisers.
Why it matters
This matters because advertisers are seeking ways to maximize the impact of their budgets, and multiscreen campaigns may offer better results than single-channel approaches.
Explain it like I’m new here
It's like putting up posters in lots of places instead of just one, so more people see them and visit your store.
Read the original at TV Technology
Terms in this story
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
ROAS (return on ad spend)
ROAS (return on ad spend) is the revenue generated by advertising divided by the money spent on that advertising, usually shown as a ratio like 4:1 or 400%.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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