Brands Increase Focus on Mobile Gaming to Reach Engaged Audiences
· 6h ago · Originally reported by Beet.TV
Advertisers are turning to mobile gaming as a key channel to capture consumer attention, with half of Americans now playing mobile games regularly. This shift is driven by the high engagement levels and desirable demographics found within mobile gaming audiences.
Why it matters
Mobile gaming offers advertisers a unique opportunity to reach attentive and valuable consumers, making it an increasingly important part of digital media strategies.
Explain it like I’m new here
It's like advertisers putting up signs in a place where lots of people are actually looking, instead of where they're distracted.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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