McDonald’s Launches Retail Media Business for Brands
· 4h ago · Originally reported by Loyalty360
McDonald’s has announced the launch of its own retail media business, allowing brands to advertise through its channels. This move follows a trend of major retailers creating new opportunities for advertisers to reach customers directly at the point of sale.
Why it matters
Retail media networks are becoming a significant part of digital advertising, giving brands new ways to connect with consumers and retailers new revenue streams.
Explain it like I’m new here
It's like McDonald’s letting other companies put up ads in their restaurants and app, so they can make extra money.
Read the original at Loyalty360
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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