Magnite Reports Earnings, Emphasizes Growth in Connected TV and Future Outlook
· 2d ago · Originally reported by TipRanks
Magnite's latest earnings call focused on the company's progress in the connected TV (CTV) sector and provided updated guidance for future performance. The discussion highlighted CTV as a key driver of revenue growth.
Why it matters
Magnite is a major supply-side platform in programmatic advertising, and its CTV growth signals broader industry trends as more ad dollars shift from traditional TV to digital streaming.
Explain it like I’m new here
Magnite is making more money from ads on streaming TV, showing that more people are watching shows online instead of regular TV.
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Guidance (forecast)
Guidance is a public company's own forecast of its future results, such as next quarter's revenue or full-year adjusted EBITDA, usually given as a range alongside an earnings report.
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