Advertisers Seek Better Tools to Target Audiences in Live Sports Streaming on CTV
· 2h ago · Originally reported by AdExchanger
As live sports streaming attracts large, engaged audiences, advertisers are increasingly shifting budgets toward connected TV (CTV) and live sports platforms. However, reaching these viewers effectively remains a challenge, prompting a need for smarter ad targeting solutions.
Why it matters
Live sports streaming is one of the few places where advertisers can reach many people at once, but traditional ad targeting methods may not work as well in this environment. Improving how ads are delivered could help brands connect with fans more efficiently.
Explain it like I’m new here
It's like trying to hand out flyers at a crowded stadium—you need a better way to make sure the right people get them.
Read the original at AdExchanger
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
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