Jounce Audit Finds 98% of Jamloop CTV Spend Classified as Premium Direct
· 2h ago · Originally reported by PPC Land
Jounce has audited Jamloop's connected TV (CTV) ad spend, rating 98% as premium direct inventory. The audit covered campaigns across hundreds of national and local networks, providing advertisers with detailed log-level data. However, specifics about which partners and timeframes were included remain unclear.
Why it matters
Transparency in CTV ad buying is crucial as advertisers seek assurance that their budgets are spent on high-quality, direct inventory rather than less valuable or potentially fraudulent placements.
Explain it like I’m new here
It's like checking your online shopping to make sure almost everything you bought came straight from trusted stores, not random sellers.
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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