Jamloop Introduces Verified Supply for Enhanced Transparency in CTV Advertising
· 3h ago · Originally reported by Business Wire
Jamloop has launched Verified Supply™, a new solution aimed at increasing transparency and accountability in connected TV (CTV) advertising. The offering is designed to help advertisers better understand and trust the sources of their CTV ad inventory.
Why it matters
Transparency in CTV is crucial as advertisers seek to avoid fraud and ensure their ads appear in quality environments. Solutions like this can help build trust and improve campaign effectiveness.
Explain it like I’m new here
It's like putting a label on every TV ad to show where it really came from, so advertisers know they're getting the real deal.
Read the original at Business Wire
Terms in this story
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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