Interactive Voice Ads Emerge on Connected TV Using Smart Remotes
· 2h ago · Originally reported by Agency Reporter
Advertisers are exploring interactive voice ads on connected TV (CTV) platforms, leveraging smart remotes that allow viewers to respond to ads using voice commands. This new format aims to make TV advertising more engaging and measurable by enabling direct audience interaction.
Why it matters
This development could change how brands connect with viewers on CTV, offering new ways to engage and collect feedback, while also presenting fresh measurement and privacy considerations.
Explain it like I’m new here
It's like talking to your TV remote to answer a commercial, instead of just watching it.
Read the original at Agency Reporter
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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