India CTV FAST Council Opens Applications for Founding Members
· 49m ago · Originally reported by Passionate In Marketing
The India CTV FAST Council has begun accepting applications for founding members. This move aims to bring together key stakeholders in the connected TV and free ad-supported streaming TV (FAST) ecosystem in India.
Why it matters
Forming an industry council helps set standards and foster collaboration in the rapidly growing CTV and FAST advertising sector, which is important for advertisers, publishers, and technology providers.
Explain it like I’m new here
It's like starting a club for people who make and show TV ads online, so they can work together better.
Read the original at Passionate In Marketing
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
FAST (free ad-supported streaming TV)
FAST (free ad-supported streaming TV) channels are free, linear-style streaming channels with scheduled programming and ad breaks, delivered over the internet to smart TVs and apps.
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