Plex CTV Adds In-Scene Ad Format With Frequency and OpenGlass
· 30h ago · Originally reported by Digital Studio India
Plex has launched in-scene advertising on its connected TV platform, working with Frequency and OpenGlass to deliver the format. The product places ads within scenes of streamed content rather than in traditional commercial breaks. No further details on rollout scope or partners' roles were provided.
Why it matters
In-scene formats represent a push to make CTV ads less interruptive and more viewable, a growing area as ad dollars shift from linear TV to streaming.
Explain it like I’m new here
Instead of pausing the show for a commercial, the ad is worked into the picture itself, like a billboard appearing in the background of a movie scene.
Read the original at Digital Studio India
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