How JPMorganChase Tapped Togethxr to Reach Women’s Sports Fans Without League Rights
· 6h ago · Originally reported by Adweek
The bank is using pop-ups, podcasts and cardholder perks to reach an audience its NBA deals miss.
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Adweek.
Terms in this story
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Related stories
Florida sues TP-Link, seeking $10,000 per willful violation
Five counts cover router security claims, Vietnam assembly and app privacy terms sold to Florida buyers, with a jury demanded. What will the defense argue?
Anthropic Haiku 5.5 costs 90% less than 4.5 for prompts to 100,000 tokens
Sonnet 5.5 cache reads halve to $0.10 per million, and Team plans gain up to $500 a month in API credits. What changes for teams running agents at high volume?
Land O'Lakes, Getty and Clear Channel bring rural images to Times Square
Nearly two-thirds of rural Americans feel advertisers miss them, per Getty research. More US cities get the visuals near Oct. 12 - which ones remains unstated.
Google's SynthID Detector gains public access and covers 4 companies
Uploads are deleted once results return, yet a media signature stays for 24 hours. Bulk queries are barred; what a clean result proves is a separate question.
DeepIntent gains 131 survey-based healthcare audiences from Tunnl
Segments on vaccine intent and trust in FDA approval carry a data CPM billed on top of media. No case study exists yet, so will buyers see stronger results?
Explaining URL Inspection tool
URL Inspection tool is the Google Search Console feature that reports how Google last crawled, indexed and rendered one page, and can test its live version.