How Investors May Respond To Best Buy (BBY) Tying Retail Media Data To LG’s Connected TV Ads
· 2h ago · Originally reported by Yahoo Finance
How Investors May Respond To Best Buy (BBY) Tying Retail Media Data To LG’s Connected TV Ads
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Yahoo Finance.
Read the original at Yahoo Finance
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
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