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How AI Is Solving Programmatic Challenges | Ankur Rathi

· 6d ago · Originally reported by Exchange4Media

How AI Is Solving Programmatic Challenges | Ankur Rathi

This is the outlet’s own summary while our desk writes an explainer. Read the full story at Exchange4Media.

Read the original at Exchange4Media

Terms in this story

Programmatic advertising

Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.

Go deeper

Lesson: How the internet gets paidLesson: Direct deals vs programmaticLesson: Digital out-of-home: billboards that bid

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