Hallmark Media Adds iSpot Measurement for Streaming Ad Impact
· 3h ago · Originally reported by PPC Land
Hallmark Media has integrated iSpot's measurement tools to track how ads on its streaming and FAST channels drive sales and website visits. This move follows iSpot's recent renewal with the Joint Industry Committee, enabling advertisers to see deduplicated reach across Hallmark's platforms.
Why it matters
Advertisers increasingly demand proof that their streaming ads lead to real-world results, and deduplicated measurement helps them avoid double-counting audiences across platforms.
Explain it like I’m new here
It's like using one scoreboard to see how many different people watched your team's games, no matter which TV or phone they used.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
FAST (free ad-supported streaming TV)
FAST (free ad-supported streaming TV) channels are free, linear-style streaming channels with scheduled programming and ad breaks, delivered over the internet to smart TVs and apps.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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