Generative AI Applications Emerge in Programmatic Leasing
· 4d ago · Originally reported by Hunton Andrews Kurth LLP
Generative AI is being explored for use in programmatic leasing, potentially automating and optimizing aspects of digital advertising transactions. This development signals growing interest in leveraging AI to streamline processes within ad tech.
Why it matters
The integration of generative AI into programmatic leasing could improve efficiency and decision-making in digital ad buying and selling, impacting how inventory is managed and monetized.
Explain it like I’m new here
It's like using a smart robot to help automatically rent out ad spaces online, making the process faster and easier.
Read the original at Hunton Andrews Kurth LLP
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
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