ChatGPT Ads Rolls Out New Measurement Tools and Visual Ad Formats
· 2h ago · Originally reported by Search Engine Land
ChatGPT Ads has launched updated measurement tools alongside new visual ad formats. These enhancements aim to provide advertisers with better insights and more engaging creative options within the platform.
Why it matters
Improved measurement and creative formats help advertisers understand campaign performance and reach audiences more effectively, which is vital as AI-driven platforms like ChatGPT expand their ad offerings.
Explain it like I’m new here
It's like a store adding new signs and better ways to count how many people look at them, so sellers know what works best.
Read the original at Search Engine Land
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
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