Game: Dynamic creative ships faster than anyone can proof it
· 2h ago · Originally reported by PPC Land
Sixteen terms, four groups of four. A gentle one that leans on production work and the companies under the cloud, with one group hiding in plain sight.
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
DCO (dynamic creative optimization)
DCO (dynamic creative optimization) is technology that assembles ads automatically from templates and data, changing images, text, offers or prices for each viewer or context and learning which versions perform best.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
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