fullthrottle.ai Unveils Last Mile Audiences for Cross-Channel Household Targeting
· 2h ago · Originally reported by MarTech Series
fullthrottle.ai has launched Last Mile Audiences, a tool designed to convert paid search and social interactions into addressable household profiles. The capability allows advertisers to re-engage those audiences across connected TV, digital video, streaming audio, and direct mail.
Why it matters
Connecting search and social clicks to specific households helps marketers extend digital campaign touchpoints into premium formats like streaming TV without relying on third-party cookies.
Explain it like I’m new here
If someone clicks your social media ad on their phone, this tool finds their household so you can follow up with a commercial on their living room TV.
Read the original at MarTech Series
Terms in this story
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Search advertising
Search advertising is placing paid ads alongside search engine results, triggered by the words people search for and usually charged per click.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
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