e3 Launches Real-Time Carbon Emissions Reduction for DOOH Advertising in New Zealand
· 4d ago · Originally reported by Campaign Brief NZ
e3 has introduced a solution that enables real-time monitoring and reduction of carbon emissions from digital out-of-home (DOOH) advertising in New Zealand. This move shifts the focus from simply reporting emissions to actively minimizing them during ad campaigns.
Why it matters
As sustainability becomes a priority, ad tech solutions that help advertisers reduce their environmental impact are increasingly important. This development could set a precedent for greener practices in digital advertising.
Explain it like I’m new here
It's like turning off lights in a room when you don't need them, but for digital billboards, to save energy and help the planet.
Read the original at Campaign Brief NZ
Terms in this story
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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