Fox Acquires Roku for $22 Billion to Expand Streaming Portfolio Including Tubi
· 28h ago · Originally reported by Windows Report
Fox has announced the acquisition of Roku in a $22 billion deal, aiming to strengthen its position in the streaming market alongside its existing Tubi platform. The move signals Fox's intent to broaden its digital video and connected TV offerings.
Why it matters
This acquisition could reshape the connected TV and digital advertising landscape, as Fox gains control over Roku's streaming platform and ad inventory. It may impact how ads are delivered and measured across major streaming services.
Explain it like I’m new here
It's like a big TV company buying a popular remote control and TV app maker so they can show more of their own shows and ads.
The deal
Fox → Roku · acquisition · announced · $22B
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