Fox Finalizes Deal with Roku
· 24h ago · Originally reported by Advanced Television
Fox has completed a deal with Roku, though specific details have not been disclosed. The agreement likely involves distribution or advertising arrangements between the broadcaster and the streaming platform.
Why it matters
Partnerships between major broadcasters and streaming platforms can impact how ads are delivered and monetized in connected TV environments.
Explain it like I’m new here
It's like a popular TV channel teaming up with a streaming box so more people can watch and see ads on their TVs.
Read the original at Advanced Television
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