Former Utiq and Xandr/Microsoft Ad Tech Leader Joins illuma to Scale its AI Decisioning Technology Across…
· 4d ago · Originally reported by ExchangeWire
Former Utiq and Xandr/Microsoft Ad Tech Leader Joins illuma to Scale its AI Decisioning Technology Across Major Platforms
This is the outlet’s own summary while our desk writes an explainer. Read the full story at ExchangeWire.
Read the original at ExchangeWire
Terms in this story
Go deeper
Related stories
illuma Hires Former Utiq and Xandr Executive Michel Guillon as Solutions Architecture Lead
Contextual AI firm illuma has appointed Michel Guillon as its new head of solutions architecture. Guillon, an industry veteran with past leadership roles at Utiq and Xandr, will focus on integrating illuma's contextual decisioning…
Former Utiq and Xandr/Microsoft Executive Joins Illuma to Advance AI Ad Tech
A former leader from Utiq and Xandr/Microsoft has joined Illuma, a company specializing in AI-powered advertising decisioning. The move is aimed at helping Illuma scale its technology and expand its presence in the ad tech industry.
Explaining MTIA
MTIA is Meta's in-house AI chip family, built to run the ranking and recommendation models behind its ads and feeds. How it works, its roadmap, its limits.
AI inference explained: how running trained models works and where it fits in ad auctions
Inference is the step where a trained AI model is put to work to generate outputs. The explainer walks through how this process functions, why it now represents a growing share of AI spending, and how it is used within advertising auctions.
Meta's infrastructure chief puts 2026 AI spending at over $100bn
Santosh Janardhan cites 6.5GW of nuclear power contracted through 2035 in a video Meta paid for. How do his figures compare with Meta's own public disclosures?
1 in 4 big US firms has no one in charge of AI, Code and Theory finds
Surveyed US firms average 183 AI tools, yet only 15% of AI investment works as one system. What happens to brands when CEOs, CTOs and CMOs each claim the fix?