FINTECH.TV Broadens U.S. Reach via ExperiHaus Hospitality CTV Network
· 2h ago · Originally reported by The Manila Times
FINTECH.TV is expanding its U.S. distribution by partnering with the ExperiHaus Hospitality CTV Network. This move will allow FINTECH.TV's content to be available on connected TVs in hospitality venues across the country.
Why it matters
This expansion highlights the growing importance of connected TV (CTV) as a channel for content distribution and advertising, especially in hospitality environments where audience engagement can be high.
Explain it like I’m new here
It's like a TV channel getting added to more hotel TVs, so more people can watch their shows and see their ads.
Read the original at The Manila Times
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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