Tata Play and Sony Dispute Overflows From Linear TV to Connected TV Distribution
· 3h ago · Originally reported by Exchange4Media
A dispute between Tata Play and Sony, previously centered on traditional linear TV, has now extended into the connected TV (CTV) space. The ongoing conflict is affecting how both companies distribute their channels and content on digital platforms during the festive season.
Why it matters
This development highlights how legacy media disputes are increasingly impacting the digital and streaming landscape, which is crucial as more viewers shift to CTV platforms.
Explain it like I’m new here
It's like two TV companies arguing over cable channels, but now they're also fighting about who gets to show their shows on smart TVs.
Read the original at Exchange4Media
Terms in this story
Linear TV
Linear TV is traditional scheduled television, broadcast, cable or satellite, where viewers watch programmes at the time the channel airs them, with ad breaks sold to all viewers of that channel.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Go deeper
Related stories
FINTECH.TV Broadens U.S. Reach via ExperiHaus Hospitality CTV Network
FINTECH.TV is expanding its U.S. distribution by partnering with the ExperiHaus Hospitality CTV Network. This move will allow FINTECH.TV's content to be available on connected TVs in hospitality venues across the country.
IAB Europe Releases Enhanced Measurement Standards for Connected TV
IAB Europe has introduced a more rigorous framework for measuring advertising on connected TV (CTV) platforms. The updated guidelines aim to improve consistency and reliability in how CTV ad performance is tracked and reported across the…
Comcast Advertising Study Highlights TV and Streaming's Impact on Ad Performance
Comcast Advertising has published its Multiscreen Performance Report, analyzing how TV and streaming campaigns influence consumer attention, reach, and actions. The research suggests that combining TV and streaming can double incremental…
GVTLabs Introduces AskGVT Tool for Enhanced Video Search Capabilities
GVTLabs has launched AskGVT, a new tool designed to make video content more searchable and accessible. The solution aims to help users quickly find specific moments or information within long-form videos or extensive video libraries.
Jamloop Introduces Verified Supply for Enhanced Transparency in CTV Advertising
Jamloop has launched Verified Supply™, a new solution aimed at increasing transparency and accountability in connected TV (CTV) advertising. The offering is designed to help advertisers better understand and trust the sources of their CTV…
Slovenian Broadcaster Uses Synamedia to Deliver Local Ads on International Channels
A Slovenian broadcaster has adopted Synamedia's Iris platform to swap out international ad slots with ads sold specifically for Slovenian viewers. This regionalization technology enables more targeted advertising on channels that reach…