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Explaining special ad category

· 2h ago · Originally reported by PPC Land

Special ad category: Meta's mandatory label for housing, employment, financial and political ads, which strips age, gender and postcode targeting to curb bias.

This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.

Read the original at PPC Land

Terms in this story

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Explaining Ads Library

Ads Library is Meta's public, searchable archive of ads running on Facebook, Instagram and its other apps, with spend and reach data for political and EU ads.

Explaining restriction period

Restriction period: the window, usually the final week before an election, in which Meta blocks new ads about social issues, elections or politics in the US.