Understanding Purchase Intent in Digital Advertising
· 1h ago · Originally reported by PPC Land
Purchase intent refers to how likely someone is to buy a product, which can be determined through surveys or by analyzing online searches and browsing behavior. Advertisers use this information to better target and measure the effectiveness of their ads.
Why it matters
Knowing purchase intent helps advertisers show ads to people who are more likely to buy, making campaigns more efficient and effective.
Explain it like I’m new here
It's like guessing who wants pizza by seeing who looks at pizza menus, so you only offer pizza to those people.
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