Home screen advertising puts paid placements on smart TV launchers before apps open
· 1h ago · Originally reported by PPC Land
Home screen advertising is paid placement shown on a smart TV or streaming device's launcher the moment the screen powers on, before any app is opened. The device makers, rather than apps or publishers, sell this inventory directly to advertisers seeking the first impression of a viewing session.
Why it matters
The launcher is the first thing every viewer sees at power-on, making it prime CTV real estate that is controlled by device makers — a growing power center in streaming advertising.
Explain it like I’m new here
It's like a billboard in the lobby of a mall that you walk past before you can enter any store.
Terms in this story
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Impression
An impression is one instance of an ad being served and counted as displayed to a user; it is the basic unit that most online advertising is bought and sold by.
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