Explaining first-party data
· 1h ago · Originally reported by PPC Land
First-party data is information an organisation collects directly from its own customers and audiences, used for targeting, measurement and personalisation.
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
First-party data
First-party data is information a company collects directly from its own customers or audience, such as purchases, sign-ups, app use and site behaviour, through its own channels.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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