What Is an Audience Marketplace in Digital Advertising?
· 2h ago · Originally reported by PPC Land
An audience marketplace is a platform where data providers offer ready-made audience segments for advertisers to use in their campaigns. Advertisers can license these segments to target specific groups within their preferred buying platforms.
Why it matters
Audience marketplaces make it easier for advertisers to reach the right people by providing access to specialized data segments, improving campaign efficiency and effectiveness.
Explain it like I’m new here
It's like a store where advertisers can buy lists of people who might like their ads, so they don't have to find those people themselves.
Terms in this story
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Go deeper
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